The strengthening of hybrid monetisation, positive results for casual games compared with mid-core and hypercasual categories, and the contrasting revenue outcomes between in-app advertising (IAA) and in-app purchases (IAP) are the significant shifts beneath the seemingly stable surface that have been unearthed by the latest State of Gaming App Marketing for 2024 report.
The in-depth report released by AppsFlyer investigates the shifts behind the modest growth in mobile gaming over recent years, including the blending of revenue sources, optimal engagement timing for maximum revenue, and nurturing trust through retention strategies.
The report reveals that in 2023, the divisions betwee
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