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posted on Aug. 13, 2024 at 11:22 am

Which gaming baskets must marketers place their eggs in?

posted on Aug. 13, 2024 at 11:22 am

"With cost per installs (CPIs) down on iOS, and Android posting positive results across indicators such as installs and NOIs, the future of growth will be around diversifying," said AppsFlyer's Adam Smart.

The strengthening of hybrid monetisation, positive results for casual games compared with mid-core and hypercasual categories, and the contrasting revenue outcomes between in-app advertising (IAA) and in-app purchases (IAP) are the significant shifts beneath the seemingly stable surface that have been unearthed by the latest State of Gaming App Marketing for 2024 report.

The in-depth report released by AppsFlyer investigates the shifts behind the modest growth in mobile gaming over recent years, including the blending of revenue sources, optimal engagement timing for maximum revenue, and nurturing trust through retention strategies.

The report reveals that in 2023, the divisions betwee

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Tags:ad-spend Adam Smart Advertising AppsFlyer cost per installs gaming gaming app install ad spend in app purchases in-app advertising marketing

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.