By Emily Cope-Smith, senior account manager at Hill+Knowlton Strategies
As I reflect on the last 12 months, it goes without saying that this has been an extraordinary time for healthcare communications. Topics that were once focused on niche audiences, such as research and development, are now attracting the interest of the masses. Healthcare has become everybody’s business. From communicating pandemics to rolling out breakthroughs – with health education in between – our vernacular is now full of all things virus and vaccine.
The common thread connecting the last 12 months goes further than just Covid-19. When we talk about the ‘new normal’, we’re actually talking about
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