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Where Design Meets Rocket Science

“If you only look at the universe through your eyes, you’ll miss most of it. We are made up of millions of atoms, that have existed for millions of years; and although we are only a speck in the universe, what we do matters,” said Creative Director Dan Goods speaking at Saudi Arabia’s leading creative conference Tanween

Every year, the King Abdulaziz Center for World Culture, or Ithra, presents Tanween, a platform for thought leaders, innovative brands, industry pros, students and professionals specializing in architecture, graphic design, fashion, digital media and product design.

This year’s theme of “scale” had drawn a diverse group of professionals from all corners of the design industry. This is the place where creativity is celebrated and innovation thrives.

Dan Goods

The excitement and anticipation were palpable when creative director Dan Goods took to the stage, bringing with him a wave of energy with his ground-breakin


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