WhatsApp has launched new updates for its channels broadcast messaging option, including in-stream polls and voice notes.
The in-stream polls allow channel admins to send out polls to their audience, providing a way to boost group engagement and evaluate attitudes on topics.
The addition of polls to WhatsApp also helps spark more response and boost community connection
Voice Notes gives admins another creative way to engage with group members.
The new features could provide brands, influencers and celebrities to share engaging updates to their WhatsApp channel audience and connect with customers.
For example, brands could communicate with different departments such as sales or marketing within one chat group to share information of their target audiences preferences and behaviours through in-stream polls.
