Melis Ertem, Chief Executive Officer – Turkey and MEA, MMA Global, writes on the trends marketing leaders need to be prepared for in 2025.
As we embark on 2025, the marketing landscape across the MENAT region continues to evolve rapidly. With new trends emerging and consumer expectations shifting, marketers must stay ahead of the curve to maintain relevance and drive impact.
This year, three critical trends are shaping the industry: sustainability marketing, the creative renaissance, and the rise of innovative content platforms. Together, these elements are redefining how brands engage with their audiences.
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