It’s fair to say that this has been a year like no other, but with any disruption, there are valuable lessons to be learnt. So what has 2020 taught us about marketing and communications, and how can we take this forward in the future?
If ‘content is king’, digital content is divine
Digital content had already established its place in the marketing mix, but it suddenly became the strategy that pervaded in lead generation. Web traffic and social channel engagement grew, with a rising trend towards content marketing that engages customers through interactive media and industry insights. As customers increasingly look to the web for answers in both B2B and B2C contexts, high-quality digit
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