Credits: Nielsen Media
Saudi Arabia’s economic outlook is fuelling international interest.
While the rest of the world struggles with rising interest rates, high inflation, and a steadily increasing cost of living crisis that is seriously hitting people’s pockets and spending power, KSA GDP in 2023 is forecast to grow 3.3 per cent to reach $950 Billion.
These are the kind of numbers that capture the attention of business leaders around the world.
With so much attention focused in this direction, and on the strength of the Saudi economy, what does this mean for us in the region’s media industry?
The flow of benef
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