By Sabine Oneissy, Ad Product Marketing Manager, Anghami
With everything happening around the world, uncertainty seems to be the trend. Brands are wondering whether they should advertise or stay silent. And if they were to advertise, what should they say? What is a proper way to advertise in times where everything is so “uncertain”? What would be the right way to address the topic? On the other hand, consumers are uncertain too! Should they spend more or less? What is the best way to survive in corona time? What will happen post corona? Will things go back to normal?
So many unanswered questions and truth is, only time will tell.
In the meantime, brands have to be resilient and
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