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What do brands need to do to boost Ramadan sales?

Mid-way into Ramadan, MfilterIt's Debsena Chakraborty explores what lies ahead for brands

For brands, the Ramadan festivities offer a golden opportunity to soar high. To stay ahead brands must be competitive and dynamic in their marketing strategy.

Mid-way into the Ramadan festivities, let’s explore what lies ahead.

For brands in fashion and accessories, consumer durables and gifting categories, this season is a massive opportunity to boost sales and explore new possibilities among shoppers with dynamic pricing and promotions.

This requires brands to stay on top of pricing and promotion trends versus competition across geographies and platforms.

To make shoppers gravitate towards your product, you must also optimise your product detail page to enhance viewability and shar


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