In January this year, the advertising and media world was talking about the “new normal”. Little did we know that a month & a half later, the world would be entering the next normal. With latest consumer dynamics and no doubt, permanent shifts in consumer behavior, COVID-19 effects on the advertising industry are here to stay for the foreseeable future. With this comes a massive shift in how marketers need to the react to these new installed behaviors which are constantly impacted by new COVID-19 event markers.
With consumers staying at home and turning to digital for escapism, news & digital shopping, most industries that were putting digital transformation (including e-commerce) on ice will
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