WebEngage, a full-stack user engagement and retention platform, has announced the appointment of Hetarth Patel as the new vice president – MENA and managing director – UAE. Working closely with the founding team, Hetarth Patel will spearhead WebEngage’s growth aspirations in MENA, a region that is starting to adopt a retention-led approach.
Patel brings more than 20 years of experience in the Information Communication Technology (ICT) industry, where he has led strategy, organisation building and global business expansion. Prior to joining WebEngage, he was heading strategy and sales development for customer experience solutions at Oracle for its Eastern Central Europe Middle East an
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