TOD, a streaming platform for the Middle East and North Africa (MENA) has entered a strategic partnership with TPAY, a mobile payment platform in the Middle East, Turkey and Africa (META).
The partnership enables TOD to accept subscription payments from consumers via DCB (Direct Carrier Billing), bringing its content within reach of consumers who do not have access to traditional payment methods such as credit and debit cards. Users can now subscribe to sports and entertainment content via their mobile numbers.
The partnership will cover up to 105 million consumers in Egypt and will expand to more countries across MENA.
John-Paul McKerlie, vice president of sales and marketing at TOD, commented: “TPAY offers unrivalled coverage across META, has relevant local payment methods and a track record of enabling merchants such as TOD to accept payments quickly and simply. This allows us to instantly deliver our premium content to millions across the region.”
Raj Soni, COO, TPAY, added: “This partnership validates our status as the payment processing partner of choice for premium merchants especially in the streaming vertical. We are happy to have built payment rails that can remove all the complexity like cross border settlement, faster payment cycles, compliance and risk management while our merchants remain focused on their core business and expansion.”