“Craftspeople understand the value of simplicity. Sadly, the advertising industry is no longer run by craftspeople. It is now run largely by financial people sitting in very large corporate board rooms,” American advertising guru Bob Hoffman told me during a recent interview.
The outspoken advertising guru is a big fan of simplicity. He quotes Leonardo da Vinci’s who famously asserted that ‘simplicity is the ultimate sophistication.’
“Sadly, this principle is lost on a new generation of creative, media, and branding executives. What financial people do is make businesses more profitable by creating ‘efficiencies’. In other words, advertising has been ‘industriali
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