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AlUla: “We don’t pretend to be building out a family destination”

AlUla recently launched its upcoming events and festival calendar for the upcoming year at the Theatre of Digital Arts.

From music festivals to art festivals to sports competitions, the destination is picking up speed with events and making its mark on the global map.

Campaign Middle East caught up with Melanie De Souza, the Executive Director of Destination Marketing at The Royal Commission for AlUla, who shares how the destination is progressing.

Melanie De Souza, Executive Director of Destination Marketing at Royal Commission of AlUla

The destination is popular, not only among the GCC countries but also has earne


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