Walmart launched its campaign for Black Friday, a spoof on cult movie Mean Girls.
The ad spot brought back three of the four titular characters in question, after almost 20 years since the movie’s release in 2004.
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In the hero video, Lindsay Lohan, Lacey Chabert and Amanda Seyfried, the original stars of the film, reunite to play themselves in the Walmart ad.
The Walmart ad sees the main characters of the movie take on roles as moms and mentors of the high schoolers.
The ad film recreates several popular scenes and even spoofs famous dialogues from the movie.
The film is completed with the showcasing of Walmart’s deals for Black Friday which fit in with the modified dialogues from the movie.
It keeps up with the spirit of the film completely while promoting Walmart’s upcoming deals, accompanied by Missy Elliott’s song Pass That Dutch that is also the soundtrack in the movie.
The singer also makes a cameo in the ad as a gym teacher who teaches kids about Walmart Plus. Apart from Elliot, a side character also from the film reprises his role.
While the other three girls made a comeback, the film’s most referenced character Regina George, played by Rachael McAdams, does not make an appearance in the ad film.
The campaign was created by a collective of Publicis Groupe agencies, including Fallon, Publicis NY, the community, Contender, and Digitas.
The ad campaign aims to tap into the nostalgia factor that the movie brings to the table.
As part of the entire campaign, Walmart will be rolling out further ads snippets every Wednesday throughout November.
