In response to the Covid-19 crisis, building management and HVAC systems provider Al Salem Johnson Controls (ASJC) Systems stepped up to develop solutions that would help protect Saudi citizens in the pandemic. The company has the world’s second-largest cooling station at the Holy Mosque of Mecca and one of the largest cooling stations in the world at the Prophet’s Mosque in Medina, providing vital behind-the-scenes infrastructure that many Saudi citizens are not aware of.
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W7Worldwide created a dedicated Covid-19 education and awareness programme for ASJC, to highlight the extraordinary preparations taken by the company to serve and protect pilgrims and the community. An Integral part of the campaign was to evoke emotion around a technical solution since it relates to one of the most significant religious destinations for Muslims.
The agency described Al Salem Johnson Controls’ special measures and efforts undertaken to ensure a safe Hajj. It produced an educational infographic that demonstrates the sheer size and scale of the world’s biggest chiller provided by ASJC. For Ramadan 2020, W7Worldwide worked with local news outlet Sabq.org to engage Saudi and regional target audiences, securing a media partnership to show an explainer video and content on the website’s home page.
