VOX Cinemas launched a reimagined version of its luxury cinema experience, THEATRE, at Mall of the Emirates.
The cinema was completely transformed to deliver an elevated guest experience, keeping audiences in mind.
“Cinemagoing is about more than just watching a movie,” shares Ignace Lahoud, CEO, Majid Al Futtaim Entertainment. “For decades, it has captivated audiences by bringing them together to enjoy a shared experience.”
He adds, “As consumer preferences and technology continue to evolve, innovating and reimagining the cinematic experience has an increasingly significant role in maintaining a competitive advantage and fostering audience engagement.”
The transformation of the
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