VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has revealed findings of a new survey which demonstrate that the cinema industry in the MENA region will bounce back as an overwhelming 98% of respondents intend to return to movie theatres soon after reopening.
The research was conducted in waves between April to May 2020 by Majid Al Futtaim’s Happiness Lab — its proprietary market research online community in the UAE — and surveyed 1,240 respondents during the temporary closures of cinema, leisure and entertainment experiences. The research findings explored consumer
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
