Karen Weibrecht is the marketing manager at Volkswagen Middle East.
Imagine you are a car dealer: a potential customer comes to your showroom, decides on the exact model they are interested in, and says they will be back to finish their purchase. Now imagine they come back, but you forgot everything about them. The model, the specs… gone.
This is the challenge of car-buying research online. Here at Volkswagen Middle East, we set out with the goal to shorten the gap between exploration and purchase decision for customers searching for their dream car. A better user experience on our website was crucial.
How do
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