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VMLY&R creates film for Betty Crocker

VMLY&R and Good People create the new campaign film to promote Betty Crocker’s pancake mix.

https://www.youtube.com/watch?v=Xu6_E0BI9-o

VMLY&R has created the new campaign film to promote Betty Crocker’s pancake mix. Based on the premise: “Flip the Morning” with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director.

“Flip the Morning” was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, everything is flipping. Just like you’d flip a pancake. And with it, turn around a borin


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