VMLY&R has created the new campaign film to promote Betty Crocker’s pancake mix. Based on the premise: “Flip the Morning” with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director.
“Flip the Morning” was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, everything is flipping. Just like you’d flip a pancake. And with it, turn around a borin
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