Abu Dhabi-based United Al Saqer Group has invested in DNEG Group, a visual effects and animation studios group. The investment will see the launch of a new visual experience hub in Abu Dhabi and the development of an ecosystem for content production, storage, and distribution in the region.
It is said that the launch of the hub will also lead to the creation of highly skilled jobs across the media and technology sectors in the region.
His Excellency Ahmed Jasim Al Zaabi, Chairman of the Abu Dhabi Department of Economic Development said, “By establishing a new visual experience hub in Abu Dhabi, we are creating numerous job opportunities and enhancing our ecosystem that supports high-tech industries and creative excellence.
This move reaffirms Abu Dhabi’s status as a prime destination for groundbreaking investments, visionary enterprises, and a thriving environment where creativity and technology converge.”
It will help the group with its existing activities as well as expands its offerings.
DNEG Group aims to grow from a service provider into a content production and AI-powered technology partner that provides solutions across media, entertainment, and gaming sectors.
The group’s content production arm, Prime Focus Studio will invest in producing and developing new content, along side its upcoming films, Animal Friends, Indian epic Ramayana, and The Angry Birds Movie 3.
The DNEG Group will also power its technology division Brahma which is developing an AI-powered, photo-real CGI creator.
DNEG Chairman and CEO Namit Malhotra will continue in his current role.
He will be joined on the Group’s Board of Directors by Nabil Kobeissi and Edouard Zard from UASG, and by Prabhu Narasimhan from NaMa Capital, an investor in The DNEG Group, who will also become Executive Chairman of Brahma.
DNEG is known for its work on movies and animations, such as ‘Dune’, ‘Oppenheimer’, ‘Interstellar’, as well as the ‘Harry Potter’, ‘James Bond’, ‘Fast and Furious’, ‘Mission: Impossible’ and Marvel Cinematic Universe franchises.
