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Campaign Middle East
العربية
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Anup Oommen
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Vista CMO on marketing to UHNWIs in private aviation

Anup Oommen
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Matteo Atti, Chief Marketing Officer at Vista private aviation group speaks to Campaign Middle East about building infrastructure at global standards while ensuring that Middle Eastern culture and values are represented across all touchpoints within luxury private aviation.

The Middle East is a dynamic market where seasonal travel, interregional connectivity and heightened service expectations define consumer behaviour, and the private aviation sector is a perfect example of this. Ultra-high-net-worth individuals (UHNWIs) demand fast, reliable, and seamless travel solutions, whether for winter holidays in Europe or navigating growing business corridors between the Gulf, Latin America, Africa, and Asia.

Marketing and brand building within the private aviation landscape is distinct due to exclusive nature of the audience and the complexity of their needs. Unlike general consumer marketing, this niché requires a deep understanding of the UHNWIs’ lifestyle, prefe


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Tags:bespoke offeringsConsumer behaviourCultureESGexpectationgold standard hospitalityin-flight servicesindustry leading fleetslocalisationMatteo Attiprivate aviationseasonal travelservice expectationsstorytellingsustainabilityUHNWIVista Globalworld-class aviation solutions
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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