Visit Saudi has started working with Reddit, the social media platform.
In an interview with Campaign Middle East, Reddit’s Vice President of Mid-Market and SMB sales, Stephen Riad, said Visit Saudi had made its “first foray into Reddit, via a small test campaign for Riyadh Season.”
The tourist board joins a growing list of advertisers turning to Reddit, which describes itself as “a community of communities”.
Content on the platform is user-generated covering news, entertainment, culture and knowledge-sharing. It has more than 100,000 communities.
Riad said Reddit users differ from other social media platforms and, as a result, are attracting more brands to get involved.
“Users come to s
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:visit saudi
