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Using digital gift cards to build loyalty

YOUGotaGift says they are increasingly being used to provide customers with greater flexibility and choice

There’s nothing like getting a gift card from a brand or retailer you regularly use as a reward for your loyalty. Even better if it’s digital.

That’s what YOUGotaGift has seen anyhow. It has collaborated with more than 50 organisations, including banks, telcos and airlines to provide digital gift cards as redemption options for their loyalty programmes.

Its client portfolio for loyalty programmes has grown by 30 per cent over the past three years.

Some of the businesses that it’s working with include Mastercard, Visa, etisalat by e&, First Abu Dhabi Bank (FAB), Abu Dhabi Commercial Bank (ADCB), Saudi National Bank (SNB), Saudi Awwal Bank (SAB), The Saudi Investment Bank (SAI


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