Kushal Desai, COO & Co-Founder, Publsh
When it comes to making decisions to invest time, effort, and money into onboarding a public relations (PR) agency, companies want to know exactly what bang they’re going to get for their buck and how any return on investment (ROI) can be measured.
This is particularly true for start-ups, scale-ups, and SMEs, where budgets may be tight and PR is too foreign, leaving them feeling a bit on foreign ground.
Trust the experts
The major value PR agencies bring is their sheer experience and know-how. PR executives will have worked with many clients in your industry and know the formulas
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