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US-based WKC Global expands to the Middle East with launch of WNDR GROUP

Gwen Wunderlich launches WNDR GROUP, a strategic advisory and communications firm, to service clients in the UAE and KSA.

WNDR GROUPGwen Wunderlich, CEO and Partner, WKC Global.

Gwen Wunderlich, CEO and Partner of the international PR and communications firm WKC Global, has announced the launch of WNDR GROUP.

The new strategic advisory and communications firm aims to help international brands and creative companies explore, enter, and grow across Saudi Arabia and the UAE.

The launch builds on Wunderlich’s four years of on-the-ground experience in the Gulf and follows the opening of WKC Global’s Middle East office in 2023.

With more than 27 years of global experience, Wunderlich has worked with some of the world’s most recognised brands and institutions across fashion, design, culture, and hospitality. In Saudi Arabia, she has collaborated with the Royal


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.