Amazon Ads took centre stage once again with The Connected Worlds, hosted at the stunning Taj Exotica Resort & Spa in Dubai. Brands got a closer look at how their holistic retail media strategies can connect them with the right customers at the right moments with Amazon Ads.
From engaging sessions on blending commerce, content, and creativity, to strategies on making the most of peak shopping moments like 11/11 and White Friday, the event was packed with actionable insights.
Rayan Karaky, Managing Director, Amazon Ads EMEA & South East Asia, opened the event with “The Rise and Rise of Retail Media,” unveiling Retail Media 3.0, and how it is reshaping the way brands engage with c
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
