Marketers have had a difficult few years with the pandemic altering many businesses’ operations and, as a result, how they communicated with their customers. For example, brick-and-mortar stores that expanded their services to include eCommerce have evolved to a contactless experience and must find a messaging strategy to match. With over 218 billion app downloads in 2020 and over $143 billion in consumer spending, time spent in apps grew 20% year on year. In-app purchases soared as consumers discovered new and more convenient ways to buy online.
This has been a massive boost towards the Adtech journey in the MENA region. Because of the emphasis on digital content and the desire to prov
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