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Unilever to end Facebook and Twitter ad boycott

The CPG giant stopped advertising on Facebook’s apps and Twitter during the #StopHateForProfit boycott in June.

By Alison Weissbrot

Unilever said that it will begin advertising on Facebook’s apps and Twitter in the U.S. again in January after a six-month pause.
The CPG giant stopped advertising on Facebook, Instagram and Twitter as part of the #StopHateForProfit boycott in June, when major advertisers banned together to pressure social media giants to handle misinformation and hate speech on their platforms.
While many advertisers have returned to Facebook, Instagram and Twitter, Unilever pledged to stay off them until at least the end of 2020.
Unilever is pressing start again after working closely with Facebook and Twitter over the past six months on meeting the standards of its Responsibili


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