UNHCR – the UN Refugee Agency that works to ensure that everybody has the right to seek asylum and find safe refuge – has revealed details about its 2025 Ramadan campaign, based on the theme Connected by Humanity, Strengthened by Community, which was born from a pressing reality: millions of displaced families are facing unimaginable hardship.
The organisation collaborated with Ogilvy and Friday to produce its flagship Ramadan and Refugee Zakat Fund campaign videos. Its in-house campaign and creative teams led the majority of the campaign’s storytelling, content creation and execution.
Mona Mahdi, Campaigns Officer at UNHCR MENA, said, “At a time when global crises continue to escal
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Tags:Aseel OmranBrand Ambassadorsbrand partnershipscampaign videoscorporate partnershipsdigital partnershipsDigital Storytellingfield reportsFridayfundraisinggamingInfluencer marketinginfluencersKaren WazenlivestreamMaher ZainMaya Ghazalmedia outreachMona MahdiMostafa AtefNour GhandourOgilvyOmar Farouqon-ground engagementpiece to cameraRaefah MakkiRamadanRamadan CampaignRefugee Zakat Fundsocial mediasupporter collaborationsUN Goodwill AmbassadorsUN Refugee AgencyUN Refugee Agency (UNHCR)UNHCRYusra Mardini
