UM has announced the appointment of Toseef Butt as regional director, performance & retail media, effective immediately, as the network embarks on a new chapter to futureproof clients’ businesses through investment into expanding capabilities in advanced digital media products.
With more than 14 years of experience in EMEA and the Middle East, Toseef will strengthen the agency’s digital leadership position at a time when the industry is going through enormous systemic changes in data, technology and platforms. Toseef Butt will be focused on accelerating the agency’s performance and retail media capabilities to drive client business growth and futureproofing their investments.
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