MKV Digital’s Asiya Ali explains why brands must rethink their digital strategies.
In a world where digital content bombards us at every turn and attention spans are shorter than ever, brands and agencies must rethink how they approach user-generated content (UGC). Through my career, I have seen the entire spectrum of what brands expect from campaigns.
UGC, which includes authentic content created by customers and fans – often spontaneously –offers brands a unique and valuable lens into real, unscripted experiences with their products. But to truly leverage UGC, brands must view content as king.
It is a long-term
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