
The Creators HQ was officially launched during the third edition of the 1 Billion Followers Summit 2025. Uniting content creators and industry leaders worldwide, the initiative seeks to establish the UAE as a global hub for digital media by aiming to attract around 10,000 influencers to the region.
The Summit, hosted from 11 to 13 January, took place at Dubai’s Emirates Towers, DIFC, and the Museum of the Future. Following the theme, ‘Content for Good,’ the Summit brought together over 15,000 content creators, over 420 speakers, and 125 CEOs and global experts.
The initiative stems from the ‘Content Creators Support Fund,’ an AED 150 million fund announced in 2024 by his highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, that aims to grow the digital content sector by supporting creators and creative initiatives.

His Excellency Mohammad Al Gergawi, Minister of Cabinet Affairs, said, “Thanks to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, today we spearhead major efforts dedicated to building a comprehensive content economy that further establishes the UAE’s leadership in a field that has become a key driver of the future.”
With the endorsement of Meta, TikTok, X, Spotter, Creator Now, Tube Filter, Epidemic Sound, and the New Media Academy, the Creators HQ launched with 100 members, who represent top creators from over 20 countries.
Each year, the headquarters is expected to host over 300 events and workshops to meet the changing needs of the global creator economy, with members receiving exclusive perks and services such as assistance with UAE Golden Visa applications, relocation support, and company setup and registration.
The workshops will be committed to nurturing talent through creative camps for youth, mentorship opportunities, funding, and workshops covering vital skills such as branding, video production, storytelling, audience engagement, monetization and sponsorship, and crafting specialised and highly effective content.
His Excellency Al Gergawi continues, “Launching a Creators HQ in the UAE is a major step that supports the nation’s objective of maximising the positive impact of content and its role in community development. Our main aim is for global content creators to gather in the UAE, renowned for its cultural diversity, where they will find support and connect to funding and investors so they can innovate and expand their reach.”
“As the world continues to evolve and progress, especially in the content and digital media domains, we need to be ready to maximise the positive impact of such progress while navigating its challenges and channelling it for the good of humanity,” concludes His Excellency Al Gergawi.
The Creators HQ aims to attract and promote a varied range of talent, such as social media influencers, digital content creators and enablers, podcasters, and visual artists. It also targets key creative industry players such as advertising and marketing firms, media and music producers, animation studios, and fashion and lifestyle brands.
The initiative seeks to collaborate with technology companies to establish a fully integrated creative ecosystem. This includes partnerships with social media platforms, streaming services, gaming and esports firms, virtual and augmented reality developers, and AI and machine learning start-ups. Entrepreneurs specializing in software development, talent management, and media innovation are also a significant focus.