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posted on Mar. 21, 2025 at 3:00 pmMar 21, 2025

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

posted on Mar. 21, 2025 at 3:00 pmMar 21, 2025

The campaign film was created in partnership with Think Human, while the brand marketing was led by the Momstore Marketing Head Purab Bhatt and Creative Head Rasha El Saadi.

Momstore

UAE’s Momstore – which positions itself as the go-to shopping destination for not just baby products, but also for mothers and families – has revealed details of its latest UAE Mother’s Day 36-degree campaign.

With the campaign film created in partnership with Think Human, and brand marketing led by Momstore’s Marketing Head Purab Bhatt and Creative Head Rasha El Saadi, the campaign was rolled out across digital and social media channels.

This included launching the campaign films, collaborating with influencers and maximising user-generated content across Instagram Reels, posts and stories.

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Tags:Advertising Arab Mother's Day baby products digital expecting mothers Inﬂuencer marketing influencers marketing Momstore mothers Mothers Day Nisha Dembla Purab Bhatt Rasha Elsaadi social media Think Human UAE Mother's Day

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.