Credits: IAB MENA
UAE and KSA are the fastest-growing markets in EMEA, IAB MENA reveals in its latest study.
The study revealed that MENA’s digital advertising spend reached $5.5bn in 2022, showcasing a growth of 20.1 per cent increase from the previous year.
With KSA alone accounting for 58 per cent of total MENA growth, the country joins the top 10 EMEA markets by size for the first time. Individually, UAE and KSA are in the top three fastest-growing markets in EMEA.
The growth also places the MENA region among the fastest-growing regions in EMEA.
“The fact that MENA growth continues to outpace the r
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