Many brands are still failing to deliver on the basics of customer experience, especially within online shopping, reveals VML’s ninth annual Future Shopper report.
Surveying over 25,000 shoppers across 16 countries, including Saudi Arabia and the UAE, the 2025 edition exposes a gap between what consumers expect and what brands provide when it comes to value, speed, and trust.
The global study finds that despite years of digital acceleration, 45 per cent of global shoppers often abandon their online shopping cart because the digital experience is too frustrating.
“Future Shopper 2025 is a reminder for brands and retailers everywhere. The data is clear: consumers are continuing to raise
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