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Anup Oommen
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TXT Media launches in Dubai to shape smarter brand stories with creativity, data and tech

Anup Oommen
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TXT Media’s technology analyses intent, context, and behaviour to ensure messages appear in the most relevant environments, while leveraging its expertise in AI, data science and digital engineering to inform storytelling.

From left, Giulia Migliavada, Chief Operating Officer, TXT Media; Gianluca Vittorelli, Chief Executive Officer, TXT Media; and Paola Ambrogio, Chief Commercial Officer, TXT Media.From left, Giulia Migliavada, Chief Operating Officer, TXT Media; Gianluca Vittorelli, Chief Executive Officer, TXT Media; and Paola Ambrogio, Chief Commercial Officer, TXT Media.

TXT Media, an adtech and media intelligence company, and part of the Italian TXT Group, has opened its regional headquarters in Dubai.

The strategic move aims to strengthens the Group’s presence in the Middle East, with the goal of redefining how brands tell their stories and enhance their performance. With a growing presence across multiple markets, the company’s Dubai office will serve as a regional anchor, collaborating with agencies, brands, and partners to develop strategies that reflect the diversity of audiences across the Middle East and beyond.

Paola Ambrogio, Chief Commercial Officer said, “With this launch, TXT Media takes an exciting step forward, combining our AI- and te


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Tags:Agenciesbrandscontextual intelligencecreativitydata-driven analysisdata-led storytellingGianluca VittorelliGiulia Migliavadaintegrated creativemeasurable communicationPaolo AmbrogioPartnersproprietary techstorytellingTXT GroupTXT Media
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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