In the past, brands and mass media were the gatekeepers of conversation. But today, control has shifted to the people, with millions participating in the two-way, live, public, and open conversations that take place on Twitter daily. A reflection of what is going on in the world, the pace of conversation happens at a speed that’s never been seen before, with cultural moments providing key opportunities to connect with the public. These conversations especially ring true around Ramadan, which happens to be a period where there is an increase in content consumption and connectivity. As such, brands need to optimize campaign strategies to connect with their audiences.
This Ramadan, Twitter and Campai
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