NITU SURENDRAN, Director, OMD UAE
Changing consumer behaviour and advances in technology are paving the way for a new TV landscape.
Back in the day, watching TV meant scheduling your day around your favourite show, but thanks to technology you can now watch it anytime, anywhere. A few years ago, watching content on your mobile was considered a trend that wouldn’t pick up due to the small screen size of phones, but for the consumers of today – be they millennials or Gen Zs – convenience trumps it all.
Unsurprisingly, streaming dominates with younger viewers. This pace of change has created a consumer wi
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