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Expo 2020 Dubai releases Messi ad by Face to Face

The spot is the first to feature the brand's global ambassador, footballer Lionel Messi

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi.

The Barcelona front man stars in a digitally-led campaign that’s focused on Expo 2020’s messages of collaboration and unity – the centerpiece of which is a two-minute film that will run across digital channels globally and on TV in the GCC region.

Shot on location in Dubai, Abu Dhabi, Nairobi, Kolkata, London and Barcelona, the film was directed by Cassiano Prado and will target key Expo markets around the world, including the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, the UK, India, China, Russia, Germany, F

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