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posted on Oct. 02, 2025 at 8:25 amOct 2, 2025

‘Try Not to Enjoy It’: Riyadh Season unveils promo film ft. Speed, KSI and MrBeast

posted on Oct. 02, 2025 at 8:25 amOct 2, 2025

Unveiled by His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), the promo film, directed by Gibson Hazard and produced by ProdCo, is yet another cinematic joyride by BigTime Creative Shop.

Riyadh Season Speed iShowspeed KSI MrBeast

The countdown to Riyadh Season has begun in grand fashion with the release of BigTime Creative Shop’s new promo film, ‘Try Not To Enjoy It’, featuring global icons MrBeast, iShowspeed and KSI.

Created to launch the new sports and entertainment season in Saudi Arabia with maximum impact, the film underscores the diversity of Riyadh Season: an entertainment extravaganza.

With a dual focus on engaging the local Saudi community while also going global, the campaign positions Riyadh Season as both a homegrown celebration and a must-visit destination for visitors from around the world.

Early bird tickets to the Campaign Saudi Briefing: Media and Marketing are now on sale. Get yours now fo

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Tags:BigTime Creative Shop entertainment General Entertainment Authority (GEA)Gibson Hazard integrated campaign iShowspeed KSI Mohammed Sehly MrBeast Rayyan Aoun Riyadh Riyadh Season Saudi Arabia social media Social Platforms speed Sports Try Not to Enjoy It Turki Alalshikh

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.