Gamned! has released a trend book titled “Discover the major trends that will govern digital marketing in MENA in 2024.”
According to the report the six key trends include:
The omni-channel era: harmonising tv and digital media
There has been a shift to omni-channel media, merging traditional and digital strategies, which has lead TV networks to diversify content across platforms.
In the UAE and Saudi Arabia, nearly 96 per cent of viewers stream TV online, moving from passive to active engagement because of connected TV and over-the-top digital television.
Artificial Intelligence: preparing our teams for the revolution
AI has started to transform the sector by analysing user data
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