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Campaign Middle East
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Anup Oommen
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Traveller motivations, budgets and preferences revealed in white paper

Anup Oommen
posted on

The white paper shows that high-value segments travellers, willing to spend $5,000 or more, have strong interest in the UAE, UK and Turkey.

Dubai travel UAE tourism destination marketing

Destination marketers take note: Traveller values, personalities, preferences and budges from across 12 key global markets have been revealed in a new FutureTravel White Paper.
The study has analysed more than 280,000 in-market survey responses, aimed at providing a strategic blueprint for marketers eager to navigate shifting consumer expectations ahead of upcoming peak seasons such as winter and year-end holidays.

The white paper highlights how travellers today are more personal, purposeful, and digitally connected than ever before. While motivations vary by region, the survey underscores three powerful drivers: the pull of family reconnection, the lure of adventure, and the appeal of wel


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Tags:BudgetsDestination marketingFutureTechFutureTravel White PaperInsightspersonalised campaignspreferencestailored campaignstravel marketingtraveller motivationsWhite paper
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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