McDonald’s is among the initial clients of the recently launched “Branded by BackLite” initiative, which enables the brand to dominate the media landscape along the famous Sheikh Zayed Road in Dubai with captivating campaigns. The fast-food chain tookover a BackLite unipole to showcase its messaging with a unique illuminating effect on the McDonald’s logo during nighttime.
Even as the oldest medium, outdoor advertising will never be outdated.
It remains one of the most powerful forms of advertising used by companies worldwide – both large and small – to promote their brand and generate media coverage.
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