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TOTEM rebrands and moves HQ to Dubai

TOTEM, formerly VDM Agency, has announced its rebranding and HQ relocation to Dubai from Melbourne, Australia.

The move to Dubai reflects its ambition to expand its reach and cater to a diverse clientele across various sectors.

The agency aims to deliver communications and talent solutions to global brands and high-profile talents. It specialises in the luxury, travel, sport-performance, lifestyle, fashion, hospitality, and art & culture sectors, as well as representing talents in entertainment, sports, and digital media.

TOTEM offers a comprehensive suite of services, including communications, VIP-talent services, partnerships, and events & experiences, meticulously crafted to enhance presence and drive growth.

The agency has a distinguished portfolio, having delivered work for brands like MCQ (Alexander McQueen), PUMA, Nike, Beats By Dre, LEVI’s, and more, and now operates between Dubai and London.

By representing talents in entertainment, sports, and digital media, TOTEM demonstrates its commitment to providing services that includes all facets of brand representation and management.

Sian Van Der Muelen, Director of TOTEM, said: “At TOTEM, our mission is to connect people, places, and culture—to reimagine the landscape of communications and talent partnerships. We are committed to leveraging our expertise, instincts, and evolving network to meet the needs and satisfaction of our clients.”

Leading TOTEM, Muelen brings over 15 years of proven success in achieving commercial growth while raising brand awareness for clients like Redken, Chanel, Louis Vuitton, and more.

Sian gained valuable regional experience in Dubai, serving as former Global Head of Public Relations and Sales for womenswear brand Kristina Fidelskaya.

“This is an exciting time for TOTEM as we prepare to unveil a series of new talent and brand signings. We view Dubai as a vital gateway to the Middle East and Africa markets, and we understand the significance of establishing our presence here to best serve our clients. We are eager to collaborate and greatly appreciate the support from the agency community thus far,” adds Sian Van Der Muelen.