One story, alternate endings, three times. Parking mindfully can make someone’s day. Waiting before honking is the right decision. Being considerate to pedestrians can be rewarding. The films, shot in a modular way, can show the audience simultaneously how the outcome can be good or bad, see the difference, and choose the right way!
It’s #TheMINIThings that matter.
Brand: Mini Middle East
Agency: ServicePlan Middle East
ECD: Akilesh Bagri
Director: Edoardo Lugari
Executive Producer: Rula Bevilacqua
Production House: Tomorrow Film