In its latest work, Toast Films serves a crisp slice of adrenaline across the Emirates to celebrate 20 years of Porsche Cayenne. Showcasing six bespoke cars to mark the occasion, the production house worked in close collaboration with Keko Dubai on all aspects of the shoot. The result? Cayenne’s luxurious design combined with its powerful off-road drive captured against some of the UAE’s most striking backdrops.
Over the 3-day shoot, Polish photographer, Tomek Makolski pivoted his camera in harmony with the natural light and desert elements to create a cinematic look for the Cayenne E1. Uncompromising on dynamism, speed and a sense of adventure, Makolski’s images also accentuate the Cayenne’s custom 20th anniversary liveries. Created by Keko Dubai, each of the 6 liveries represent diverse local landscapes and cultural symbols. The shoot spotlighted these in locations spanning the Emirates at Pink Rock, Wadi Shawka, and Rams Beach.
With separate video and drone teams to capture the action, Toast Films concurrently produced exclusive film content for this campaign. Playing with motion speed and shots from every angle, the hero film underscores Cayenne’s adaptability to its off-road locations.
Credits
Client: Porsche Middle East
Marketing and communications manager: Gero Stanzel
Marketing and communications Intern: Gina Aylin
Keko Dubai
Executive creative director: Muhammed Ali
Senior art director: Sameer Khan
Art director: Malak Kobaisi
Senior english copywriter: Aaron Leung
Account director: Ariane Haro
Account manager: Victor Hafez
Toast Films
Photographer: Tomek Makolski
Executive Producer: Chaza Said
Producer: Rana Gebran
Production manager: Mazen El Hage
Production assistant: Rami Noureddine
Digitech: Amadeusz Dziwisz
Photography runner: Gualberto Canata
Camera operator: Rayan Ashkar
Drone team: Choppershoot
Picture vehicle logistics: Drive Dynamics
Location managers: Nasr Noman, Nawaf Noman
Unit: Abdul Razack Mohammed
Transport: Ultrafast Tourism
Catering: Ogaret
