Timberland’s Original Yellow Boots have turned 50 and to mark the milestone, the local chapter of the global brand brought its ‘Iconic’ campaign to the GCC shores in Q4 2024, continuing the energy and momentum of a worldwide campaign that took the world by storm last year.
As the first global brand campaign under Timberland’s new Chief Marketing Officer Maisie Willoughby, the ‘Iconic’ campaign takes a bold and unapologetic tone, featuring Naomi Campbell, Kai-Isaiah Jamal, Olaolu Slawn, and Teddy Swims. The campaign was shot by celebrated fashion photographer Jamie Morgan.
Jamie Morgan, who famously shot Naomi Campbell as a budding young model back in 1984, brought to life a ‘full ci
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