TikTok for Business has announced the launch of a new tool, Attribution Analytics. The new tool aims to serve as a first-party measurement solution for advertisers.
Integrated into the TikTok Ads Manager platform, the tool aims to allow advertisers understand actions that users take after clicking an ad on TikTok.
Advertisers will be able to follow the customer journey, from awareness, discovery to action, on TikTok. It will also provide better insight into customer’s non-linear path to purchase.
The social media platform has said that it will be rolling several new features as a part of the tool.
The first feature that was announced as part of the initial launch is the Pe
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