posted on Oct. 25, 2024 at 2:04 pmJan 31, 2025

TikTok introduces Smart+ to optimise in-app advertising

posted on Oct. 25, 2024 at 2:04 pmJan 31, 2025

Smart+ aims to help brands optimise their advertising activities across targeting, bidding, and creatives.

Smart+ is the newest automated performance solution by TikTok.

This week, TikTok introduced Smart+, a new automated advertising solution now available globally, including the METAP region.

TikTok claims that it draws in users who aim to be entertained and leave having discovered new products and trends. The platform said that 61 per cent of users have purchased something after seeing content on TikTok, confirming that people are taking real action as a result of their experience on the platform.

Based on this insight, Smart+ aims to help brands tap into the full power of TikTok, enhance their ad creation and deli

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.