Smart+ is the newest automated performance solution by TikTok.
This week, TikTok introduced Smart+, a new automated advertising solution now available globally, including the METAP region.
TikTok claims that it draws in users who aim to be entertained and leave having discovered new products and trends. The platform said that 61 per cent of users have purchased something after seeing content on TikTok, confirming that people are taking real action as a result of their experience on the platform.
Based on this insight, Smart+ aims to help brands tap into the full power of TikTok, enhance their ad creation and deli
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